![]() ![]() In effect, not focusing too much on Google can lead to better performance in Google's organic search results as long as content is linkable and optimized.ģ. The same is true with diversifying online marketing efforts that promote content and drive traffic through other channels besides Google. A recent report from WebVisible showed that Bing click-through-rates for small businesses grew 109 percent and Yahoo 123 percent, compared to Google at 32 percent between Q4 2008 and Q4 2009. Search audiences at Bing and Yahoo differ from Google in ways that can offer advantages for certain businesses. Beyond Google: Importance of diversifying paid search – Google attracts the majority of paid search advertising spend, but Microsoft Bing advertising has realized notable gains. Small businesses must pay attention to the influence of search on brick and mortar sales as well as the influence of the in-store experience on searching and purchasing online.Ģ. As reported on TechCrunch, Forrester Research estimates that $917 billion worth of retail sales in 2009 were “Web-influenced.” That's in contrast to $155 billion of consumer goods sold online in the same year. Customer search online influences offline purchases. Here are five search marketing trends worth paying attention to:ġ. Fundamental knowledge about the basics of SEO and Pay Per Click are not enough to retain a competitive advantage in the online marketing world. While Search Engine Marketing presents an attractive opportunity to grow online sales, many businesses are hard pressed to keep pace with the frequent changes and trends affecting decisions about where to allocate specific search marketing budget, time and effort. As a $16 billion industry, Search Engine Marketing represents a substantial opportunity to connect with customers at the moment they are looking for products and services to buy. Many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. ![]()
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